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Our Pay What You Can Initiatives let actors book our services at whatever price they can afford.

No strings attached.

We offer all our services on a PWYC basis...

At Akta, we’re passionate about creating a more diverse and inclusive industry. That’s why we’re making it easier for actors to access top-quality headshots and reels at fair, affordable prices.

 

Every actor’s Spotlight requires professional headshots and reels, but industry-standard pricing (often £1,500 to £3,000) puts this out of reach for many working-class or low-income performers. Our Pay-What-You-Can initiatives levels the playing field, making the industry fairer for all.

How does it work?

Applying for our PWYC initiatives is easy! Just follow the links below and complete a quick 2-minute form (don't worry, there's no invasive questions). If approved, we’ll send you a discount code to adjust the price to your requested amount at checkout.

 

While there’s a minimum price listed, we often accept lower offers. If you’d like to apply for an amount not shown, simply email us with your proposed price and a brief explanation.

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PWYC sessions are identical to our standard packages. On the day, the photographer, director, or sound recordist won’t know whether you booked at full price or through our PWYC initiatives.

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